To be accessible, web pages and sites must conform to certain accessibility principles. Most good companies be it a multinational design firm or a local Essex web design company will follow these thumb rules:

    * use semantic markup that provides a meaningful structure to the document (i.e. Web page)

    * use a valid markup language that conforms to a published DTD or Schema

    * provide text equivalents for any non-text components (e.g. images, multimedia)

    * use hyperlinks that makes sense when read out of context. (e.g. avoid "Click Here.")